When he relaxes, Kevin Assaly likes to ride around in a UTV, like the ones he sells at his Maximum Power Sports facility on Tupper Street. He won’t have as much time for a while for his favourite past time as he will be busy with opening his new showroom site in the former Goulet Motosports building in Hawkesbury’s downtown Main Street area.
When he relaxes, Kevin Assaly likes to ride around in a UTV, like the ones he sells at his Maximum Power Sports facility on Tupper Street. He won’t have as much time for a while for his favourite past time as he will be busy with opening his new showroom site in the former Goulet Motosports building in Hawkesbury’s downtown Main Street area.

Maximum Power Sports expands onto Main Street

Gregg Chamberlain
EAP
The doors of Goulet Motosports are shut but they will reopen soon under the Maximum Power Sports name.

“We are looking to expand Maximum Power Sports into that building,” said Kevin Assaly, owner/operator, during an October 15 interview. “We just don’t have enough space for everything here on Tupper Street.”

Assaly has made motor vehicles his business focus over the past two decades. He became the owner of Hawkesbury Hyundai in 1998 and then a partner in Hawkesbury Toyota. In 2012, he bought out Quesnel RV, which was located on Main Street, and transformed it into Maximum Power Sports, which he relocated to its current showroom and service/supply facility on Tupper Street.

Now the Tupper Street business has become too small to meet the demands of Assaly’s clientele. The recent announcement of Goulet Motosports closing down its operations has proved an opportune time for Maximum Power Sports to return to its old Main Street neighbourhood with the creation of a second showroom setup.

“We’ve been growing since 2012,” Assaly said, adding that sales are almost peaking at 1000 units, both new and used vehicles, a year. The sales demand, along with the vehicle servicing side, has pushed to the limits the capacity of the 21,500-square-foot Tupper Street facility.

The focus for the new showroom site in the old Goulet Motosports building will be on Maximum Power Sports’ line of Kawasaki recreational vehicles and related products, and also the inventory of used snowmobiles, ATVs, and UTVs, along with vehicle servicing. The building offers 5000-square-feet of showroom space plus another 6000-square-feet of back room and basement area for vehicle servicing and inventory storage.

“I am a true believer in having a proper showroom to show off the product,” Assaly said.

That is the short-term plan for Assaly’s new acquisition. The long-term plan, he noted, is still developing, but he knows that he will need to increase his sales and service staff. The number of people working at Maximum Powers Sports since it began in 2012 has grown from seven to 28, and Assaly expects to add at least half a dozen to his staff as he launches his new secondary showroom.

All the necessary environmental tests are done on the former Goulet Motosports site. Assaly takes possession of his new showroom facility in November.